MAINTENANCE AND GROWTH

A machine requires routine checks and maintenance, and so does your marketing machine. Track and analyze marketing efforts to help guide your marketing strategy. Interact with customers to build your community and expand promotional activities into multi-channel marketing campaigns. Analyze results and adjust processes in order to maximize efficiency.

Multi-Channel Campaigns

Multi-channel or cross-channel marketing campaigns distribute strategically planned messaging through multiple marketing channels. The same content is edited and customized for each platform. Campaigns may be digital only and exclusively executed via website, email and social media. Or campaigns may be more advanced and also include printed promotional content as well as radio and television broadcast advertising along with customized website landing pages. To understand the impact from a marketing campaign, SMART goals that establish quantifiable tracking and measurement methods should be defined at the beginning of the project.

A multi-channel or cross-channel marketing strategy distributes one unified message through multiple media channels.

Personalized URL (PURL)

A PURL is a web address dedicated to a landing page or microsite where visitors are prompted to do something, like to take a survey, register for an event or download an electronic goodie. Landing pages and microsites are optimized for search algorithms and are specifically designed for tracking campaign responses and collecting contact information.

Landing pages and microsites are smaller than traditional websites. A landing page is a single web page that is published as part of a main website. Landing pages typically promote one service or product through one clear CTA. A microsite is a mini website that is designed to provide in-depth information on a topic or to attract traffic for a specific event. Microsites can be incorporated into a main website or be published as a separate site, such as a blog.

While the marketing success of printed media is difficult to track, results from digital content are easier to track. Review and analyze data collected from your website, social media, email and blog to understand how to improve your marketing strategies. When you make adjustments to your marketing plan, establish new realistic promotional goals (SMART goals).

Tracking & Analytics

While the marketing success of printed media is difficult to track, results from digital content are easier to track. Review and analyze data collected from your website, social media, email and blog to understand how to improve your marketing strategies. When you make adjustments to your marketing plan, establish new realistic promotional goals (SMART goals).

Customer Relations & Support

Great customer relations and support services are crucial for successful businesses, so it is essential to respond to all communication channels. Monitor and provide timely feedback on social media, respond to emails and return phone calls promptly.

Customer Relationship Management (CRM) software can be very helpful for complex marketing campaigns. CRMs help to keep communication between businesses and customers organized and facilitates interaction with customers so you can provide great customer service and remain connected with your community. CRM software also collects data and provides detailed information that you can analyze to make informed decisions.

Recognition & Awards

Everyone wants to be a part of a successful team! Establish that your business is a winner. Invite customers to provide reviews, pursue testimonials and referrals from brand advocates and influencers, and promote recognition from competitions, awards, reviews and other accolades and evaluations.

Technical Updates

Technical updates and refinements ensure that the marketing machine runs efficiently. Websites in particular require ongoing maintenance such as fixing compatibility issues and integrating or updating e-commerce systems. Hosting bandwidth and online storage may need to be expanded as the website grows. Technical improvements for multi-media presentations and other promotional items that rely on modern technology may also be necessary.

Continuing Education & Training

Modern society is constantly evolving, and keeping up requires ongoing training. Pay attention to new digital applications and online subscription services, and discover new tools, techniques and special effects. Be aware of current trends in creative styles to keep your brand fresh. Marketing activities are always changing and marketing plans should be reevaluated and updated regularly.

Need Marketing Help?

An efficient and effective marketing machine is a crucial tool that helps set businesses apart from their competition. Contact us for help with your marketing.

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